Pusha T and Pharrell Williams have launched Grindin Coffee, a new coffee brand powered by and in partnership with Lavazza, the Italian roaster whose heritage dates back to 1895. The brand is built for the hard workers and late-night grinders who don’t keep a typical 9-to-5.

The first offerings are dark and medium roast blends, available ground or whole bean, exclusively at grindincoffee.com. The dark roast, sourced in Central and South America and Southeast Asia, has notes of cocoa, caramel, and brown spices. The medium roast, sourced in South America, carries bittersweet chocolate, caramel, and roasted hazelnut. Both work for filter, espresso, and cold brew.

The pair developed their love of coffee during long studio sessions, gym workouts, and time on the road. “Pusha and I have been building together since the beginning,” said Pharrell. “From making ‘Grindin” back in 2002 to now, it has always been about intention and focus. Coffee has always been part of that discipline. It has been in the room with us when we create. Now it has a name.”

“P and I were waking up really early. Like 5 a.m. early,” said Pusha T. “That was our routine. Alarm goes off at 5, we’re up, and the first thing we’re doing is black coffee or the strongest espresso we can find. That’s how we were working. That was the fuel. We’d be in the studio creating, locked in, just grinding.” From there, they would ride twenty-five miles on the bike before returning to the studio, a cycle that also produced Pusha’s It’s Almost Dry and Clipse’s Let God Sort Em Out, the duo’s first album in sixteen years, produced entirely by Pharrell. The album was nominated for five Grammys and won Best Rap Performance, the same night Pharrell received the 2026 Dr. Dre Global Impact Award.

“Our customer is someone who builds things,” said Pusha. “The kind of person who wakes up and gets to work, who works out every day, who builds a strong community around them. It’s all about the grind. It’s the first move before you build something. That’s why this brand exists.”