PUMA’s Suede House Opens at Paris Fashion Week
by Adriano Batista
For Paris Fashion Week, Puma is focusing on a single shoe. The brand has created an immersive experience called the Suede House, dedicated to the legacy of its classic Suede sneaker.
The idea is to frame the Suede as a cultural icon. The space guides visitors through the shoe’s history, its present, and where it might go next. It shows how one sneaker design became a global symbol.
The Suede has long been connected to music, movement, and personal identity, crossing between different cultures and scenes. The Suede House brings this story to life through different rooms and installations. These explore the shoe’s origins, the communities that adopted it, and the new styles it continues to inspire.
The experience begins with a private preview for industry guests. After that, the Suede House will open to the public from January 22nd to the 24th. It is Puma’s way of placing its most enduring design at the center of the fashion conversation.
PUMA Suede House
7 Rue Froissart, 75003, Paris
January 22: 1–7 PM, Open to the Public
January 23: 1–7 PM, Open to the Public
January 24: 1–4.30 PM, Open to the Public
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