PUMA and SAYSKY Close Their Collaboration with “Back to Business”
by Adriano Batista
PUMA and Copenhagen-based running brand SAYSKY have unveiled Back to Business, the final chapter of their collaboration, built around the mindset of runners who carry the sport into every part of their day.
“Running has evolved beyond sport, it has become a culture and a way people express who they are,” said Conor Cashin, Lead Product Line Manager at PUMA. “With Back to Business, we wanted to capture the mindset of runners who organise their lives around the miles that matter most. Together with SAYSKY, we created a collection that bridges performance and everyday office style.”
Inspired by classic business attire, the collection reimagines everyday tailoring through a performance lens, combining SAYSKY’s Scandinavian design language with PUMA’s running technology. Leading the collection are exclusive editions of the Deviate NITRO Elite 4 and the MagMax NITRO 2. The Deviate is built for race day with NITROFOAM ELITE cushioning and a full-length PWRPLATE carbon-fibre plate, while the MagMax delivers maximum cushioning through a high-stack NITROFOAM midsole and breathable engineered knit upper.
A premium apparel and accessories range completes the drop, transforming business-inspired cues into technical running essentials with lightweight materials and refined construction. To mark the launch, PUMA and SAYSKY are hosting the Out of Office Relay in Copenhagen on 20 August, turning the concept into a running experience that takes participants through elevators, stairwells, and parking garages before an evening of food and celebration.
Check out the campaign images below:
The Back to Business collection launches globally on 20 August at 11:00 AM CET, available at PUMA.com, SAYSKY.com, PUMA flagship stores, and select retailers worldwide.
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