Pull&Bear’s Primavera Sound Café Becomes the Festival’s Coolest Hangout
by Fucking Young!
The first day of Primavera Sound found its rhythm early at Pull&Bear‘s Primavera Sound Café, a space where music, fashion, and coffee collided under the Barcelona sun. With a vinyl-only DJ lineup and an exclusive capsule collection, the brand created a hub that felt both curated and effortlessly cool.
Music set the tone from the start. DJ Malena kicked things off with a hypnotic techno set, all dark beats and magnetic energy. Greta followed, shifting gears into warm house grooves that turned the café into an open-air dance floor. By the time Brieela closed out the night with a mix of R&B, pop, and garage, the crowd was fully immersed in the café’s vibe, part dance party, part chill-out zone.
But the real draw was the limited-edition Primavera Sound Café collection, designed with illustrators TOT PER RES. Festival-goers snapped up hoodies, tees, and the space’s signature cap, while Nomad Coffee kept energy levels high with iced brews and chai lattes. Influencers like Yuulieta and Gabriele Greco mixed and mingled in the pieces, proving their versatility: these were looks made for dancing, lounging, or sprinting between stages.
With shade, fresh air, and nonstop music, the café set the tone for the days ahead.
Check out some of our favorite looks captured at Pull&Bear’s Primavera Sound Café space:
Julian Zigerli’s TEAM LOVE Goes Monochrome with New Black Collection
Tomokazu Matsuyama Reimagines Hopper’s Solitude for the Digital Age
For Fall/Winter 2026, Sean Suen presents a collection titled Second Skin.
The collection was introduced through an immersive exhibition that combines fashion with visual art, music, and history.
The show was an ode to creative director Achilles Ion Gabriel’s childhood memories of Lapland’s polar winters.
Take a look at EGONLAB’s Fall/Winter 2026 backstage, captured by the lens of Joonas S’Diri during Paris Fashion Week, in exclusive for Fucking Young!
Take a look at Songzio’s Fall/Winter 2026 backstage, captured by the lens of Joonas S’Diri during Paris Fashion Week, in exclusive for Fucking Young!
Walter Van Beirendonck’s FW26 collection, SCARE the CROW / SCARECROW, is inspired by the designer’s deep love for Art Brut and the pure hope and raw energy from childhood.
The gallery Acne Paper Palais Royal has opened its first exhibition of 2026. It features new work by the multidisciplinary artist Jordan Hemingway, titled Angels with Dirty Faces.
Levi’s and Jordan have released a new collaborative collection. The centerpiece is a reimagined Air Jordan 3 sneaker, presented in four unique versions.
Burberry has launched its Valentine’s Day campaign. It features British model Jean Campbell and American artist Orfeo Tagiuri, who are a couple in real life and longtime friends of the brand.
The campaign is set in a London… »
For Fall/Winter 2026, Songzio presents a collection called “Crushed, Cast, Constructed.”
For Fall/Winter 2026, Feng Chen Wang explores a fundamental idea: how opposing forces can exist side by side, find balance, and keep moving.
Alexandre Mattiussi, Founder and Creative Director of AMI, unveiled his Fall/Winter 2026 collection during Paris Fashion Week.
For Fall/Winter 2026, 424 is rooted in the Italian word artigianale (artisanal). The collection prioritizes labor, time, and process over industrial speed.
For Fall/Winter 2026, Solid Homme presents a collection called DUAL SHIFT.
With craftsmanship as an emotional language, Valette Studio presented its Fall/Winter 2026-2027 collection, The New Romantics, during Paris Fashion Week.
For Winter 2026, Jonathan Anderson’s Dior tells a story. It’s about a group of young people wandering through Paris.
The collection is a statement about the fashion industry and a world that enforces normalization.
For FW26, Bluemarble sharpens its focus. The collection represents a point of synthesis, stripping back excess to reach a clearer, more durable expression of its identity.
We were in for a real treat this season as Creative Director Nigo invited us into Kenzo Takada’s former residence, where he presented the FW16 collection.
The campaign for Alan Crocetti’s new Cruise collection isn’t about showing jewelry. It’s about showing where jewelry lives.
3.PARADIS unveiled its Fall/Winter 2026/27 collection, opening the second day of Paris Fashion Week.
The collection acts as a milestone. It clarifies what to keep, what to refine, and how the subtle subversion of established codes keeps the brand’s identity feeling forever young.
The collection is built on an idea of a functional future. Pharrell redefines futuristic dressing as essential, not abstract.
In the heart of Lisbon’s Bairro Alto, on the historic Rua Diário de Notícias, you’ll find Karater.
Dior Winter 2026-2027 show.
The new collection, in interactive multi-camera view.
Live on 21 January, 2.45pm Paris time.
For Fall/Winter 2026, Our Legacy asks a simple question: what makes a pure garment?
Études Studio presented their Fall/Winter 2026-27 collection during at Paris Fashion Week.
This collection clearly reasserts the core of what KIDILL has built. It presents a vision of freedom and an unfiltered future, where destructive outcomes and unreal fantasies can also exist as a form of heaven.
For Fall/Winter 2026, Auralee starts with a simple question: what makes winter joyful?
Take a look at KIDILL’s Fall/Winter 2026 backstage, captured by the lens of Joonas S’Diri during Paris Fashion Week, in exclusive for Fucking Young!
