On a night when the rest of Paris was filling the streets for the Fête de la Musique, I found myself inside the Oval Room of the Bibliothèque nationale de France. Pull&Bear had taken over one of the most beautiful cultural venues in the city for Songs Worth Reading, a project built around an idea that made sense the moment you sat down: song lyrics deserve to be read, not just heard.

The setting helped. Surrounded by thousands of volumes and sitting beneath the monumental domed ceiling of the reading room, the usual noise of a concert felt a world away. Canadian artist Sophia Stel took the floor for an intimate performance, her compositions moving like small literary pieces with narratives that activated memories and moods. There was no barrier between performer and audience, just a shared space of listening. We were handed an exclusive lyric book compiling the songs performed that evening, and reading the words as she sang them, the songs landed differently.

Pull&Bear has been building a connection with contemporary creation through projects like this, and Songs Worth Reading felt less like a branded event and more like a genuine attempt to cross disciplines. The brand didn’t try to compete with the noise of the Fête de la Musique. They did the opposite. It worked.

Check out below the photos from the event and some of the guests: