Prada has released its Fall/Winter 2026 campaign, reflecting on the collections by Miuccia Prada and Raf Simons through imagery that finds the extraordinary within the ordinary. The campaign embraces intimate gestures and private moments, treating clothes as another character brought to life through the lens of director Barry Jenkins.
The campaign stars actors Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer, and Troye Sivan, captured in still and moving images that draw from the language of cinema. Scenes of domestic life are reframed as fragments of implied narratives, each image a glimpse into a personal world where instinctive posture and natural attitude bring the clothes into conversation with the body. At times the gaze is knowing, at other times unaware, questioning the line between acting and reacting.
Still lifes sit alongside portraits in images that are quiet and reflective, an exchange between creative disciplines that has become a distinct Prada approach.
Check it out below:
Creative Directors: Miuccia Prada and Raf Simons
Film Director: Barry Jenkins
Talent: Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer, Troye Sivan
Campaign Creative Direction: Ferdinando Verderi
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