Polo Club Presents “Casa Palmira” from Lanzarote
by Fucking Young!
Polo Club has unveiled its SS26 high summer campaign, Casa Palmira, shot on the island of Lanzarote. Far from crowded itineraries, the campaign proposes a return to something slower: the sensory experience of a landscape shaped by volcanic rock, white walls, and palm trees. Organic architecture and black gravel set the scene, with natural materials like linen defining the aesthetic of a season without haste.
Casa Palmira is framed as much an attitude as a place. A refuge where inconsequential conversations happen and plans don’t need to be on any agenda. The collection is built around linen, cotton, and soft textures, with classic silhouettes updated for a contemporary wearer who wants comfort without losing sophistication. The colour palette works directly with the surroundings: pure white against volcanic gravel, lightweight fabrics that move with the trade winds.
Check it out below:
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