Pitti Uomo 110 Welcomes JIYONGKIM as Special Guest
by Adriano Batista
Pitti Uomo 110 has announced JIYONGKIM as the Special Guest for the upcoming edition. The South Korean brand, led by designer Jiyong Kim, will present a special project in Florence with support from Fondazione Pitti Discovery and the Korea Creative Content Agency.
The brand gained attention after standing out among the leading talents at the LVMH Prize 2024. For Pitti, Kim will move away from a traditional runway format, aiming for a more immersive and layered experience.
“Our Sun-Bleach process allows natural forces to shape each piece, leaving behind marks that cannot be controlled or replicated. […] Moving away from a traditional runway format, we aim to offer a more immersive and layered experience.” – Jiyong Kim.
The special event takes place at Pitti Uomo 110 in Florence from June 16 to 19, 2026.
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