Pit Stop with PUMA Speedcat in Milan
by Anna Barr
Since the PUMA Speedcat was reintroduced earlier in the summer, it has quickly become the “it shoe” of the year while continuing to drop new colorways in addition to the iconic black and red. Last month saw the iconic silhouette’s launch in Las Vegas, and we caught up with them on their pitstop in Milan where everyone got creative by personalizing their own pair of Speedcats with the widest range of colorways to date. The immersive space also had us exploring iconic archive designs, the shoe’s rich racing heritage, and collaboration drops against The Mall in Milan that brought the Nevada desert-inspired campaign fronted by Dua Lipa to life.
The road-tripping vibes go hand in hand with the legacy of this iconic racing-inspired silhouette that originally launched 25 years ago and has resonated with a new generation of trendsetters and pace-setters.
Outfitted in PUMA racing-inspired gear the show-stopping arrival by Dua Lipa turned heads as she pulled up striking a pose next to a red Porsche. Other family and friends of the brand that came out in Milan were made up of Emily Ratajkowski, Romeo Beckham, Gianmarco Tamberi, Mahmood, Cindy Kimberly, Marta Losito, Zoi Lerma, and Baron Scho, additionally, if you followed our Instagram stories you would see that we were taken over by Olaf Hernandez who gave us a first-hand peek at what went down as we danced to The Curly Brothers and Tommy Gold who made up the soundtrack of the night.
Check out some photos from the event below:
The PUMA Speedcat is now available at PUMA.com, PUMA flagship stores, and select retailers worldwide.
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