PERSOL 714 Steve McQueen
by Edu Garcia Llamas
Persol doesn’t just make sunglasses — it curates moments. This year, the Italian eyewear icon returns to Cannes with a cinematic tribute that feels less like a launch and more like a scene from an unreleased Nouvelle Vague film. Enter: the Steve McQueen 2025 collection, revealed under the Riviera sun at the elusive La Terrasse by Albane. Think panoramic views, impossibly cool guests, and just enough mystery.
In the heart of the Croisette, “CASA PERSOL” took over the luxe rooftop setting, hosting an ultra-chic lunch with Italian screen titan Pierfrancesco Favino. As night fell, things shifted into festival gear with parties that shimmered in sync with the premieres of Qui Brille au Combat by Joséphine Japy and Vie Privée by Rebecca Zlotowski — two films that feel as enigmatic and intimate as the eyewear on show.
But let’s talk about the frames. The Persol 714 Steve McQueen isn’t just eyewear — it’s an artifact. A time portal. A flash of ‘60s rebellion crafted in sleek, foldable acetate. Details matter here: the Supreme Arrow, the hexagonal bridge, the flexible Meflecto temples. And in the limited edition drop, a hidden engraving whispers 1968 — the year The Thomas Crown Affair hit screens, forever fusing McQueen’s effortless cool with Persol’s design DNA.
The shades come with Barberini® mineral glass lenses — four tones, each with its own mood. They sit in a minimalist box that feels like it belongs in a Fellini set dressing room: a matching leather case, a branded cord, a vintage-inspired envelope packed with McQueen lore. It’s not just packaging. It’s storytelling.
Persol’s presence at Cannes wasn’t just visual — it was visceral. From the red carpet to La Terrasse, the brand stood as a symbol of auteur style, proof that cinema and craftsmanship still speak the same language. The Steve McQueen 2025 collection isn’t just a nod to the past — it’s a frame for what comes next. And just like a great film, this story is far from over.
www.persol.com
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BERSHKA x CA7RIEL & Paco Amoroso
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