Pepo Moreno Launches “Pepo’s Gym”
by Adriano Batista
Pepo Moreno has opened Pepo’s Gym, an exhibition that transforms the gallery into a sporting universe where everything feels familiar but slightly off. With the support of Le Male Jean Paul Gaultier and Nike, the show explores contemporary image culture and the obsession with the body through humour and irony.
Like an airport terminal or a waiting room, a gym is one of those transit spaces where absurd and contradictory human behaviour surfaces, and yet millions of people return to it again and again. That reflection sits at the centre of the exhibition, which brings together ceramic kettlebells, paintings on paper of hyper-muscular male figures drawn with an almost childlike innocence, engraved mirrors inspired by the selfie aesthetic, and sculptures that question current codes of desire and social validation.
Moreno takes aim at the phenomena that dominate digital culture: filters, the construction of online identity, the constant search for approval, and the fascination with certain physical ideals. In an era of constant exposure, the trained body has shifted from a symbol of discipline to an object of collective desire. Rather than taking a solemn approach, Pepo’s Gym invites visitors to observe, photograph, share, and have fun with it. The viewer becomes part of the artwork, and humour becomes the tool for questioning the visual codes of the moment. Life is short, attention spans even shorter, and the exhibition is an invitation not to take anything too seriously.
Check it out below:
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