Paul Smith Fall/Winter 2026 Campaign
by Adriano Batista
Paul Smith has unveiled its Fall/Winter 2026 campaign, photographed on the streets of New York City. The campaign celebrates the brand’s enduring relationship with the city, reflecting its commitment to bringing British tailoring and craftsmanship stateside for those navigating the pace of everyday New York life. A cast of characters moves through familiar streets, turning them into the backdrop for unexpected moments.
At the heart of the collection is Sir Paul’s lifelong appreciation for the everyday uniform. A suit wearer himself, he revisits some of his most recognisable silhouettes from the late 1980s and early 1990s, reimagining them with a softer, more contemporary sensibility. The result is tailoring that feels relaxed and relevant today, underpinned by the craftsmanship that has defined the brand from the beginning.
Check out the campaign photographed by Samuel Bradley:
The campaign coincides with the opening of the new Paul Smith Madison Avenue flagship this October, marking another chapter in the brand’s long-standing relationship with New York.
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