There is a deep connection to snow in Oakley‘s DNA. From pioneering innovation in goggles in the early 1980s to developing vision systems used by athletes today, the brand has been driving performance in winter sports. That legacy now returns to the mountain in Livigno.
Oakley once again partners with Mottolino Snowpark to create Oakley Flowpark, a terrain designed for progression, creativity, and limitless vibes. Open to athletes of all levels, whether it is their first descent or the most creative maneuver of the day, the park is built around fluid lines and technical elements. It includes kickers, a solid selection of rails and boxes, four quarter hips, and two wall rides. The park is designed to allow athletes to build, connect, and evolve their lines throughout the day.
At the base of Flowpark, Oakley Outpost sits in the mountains of Livigno. A brutalist-designed dome houses the physical expression of Oakley’s DNA, where past, present, and future collide in a fully immersive space. Beyond the bunker doors, an Oakley oasis takes shape, where industrial structure and organic elements merge. Artifacts from the past, present, and future are presented as cultural objects that trace the brand’s evolution in snow performance.
The past is represented by the Oakley MUZM, a dive into four decades of innovation archives in the snow. It traces the brand’s journey from its first major breakthroughs to what comes next, starting with the original O-Frame goggles launched in 1983 and continuing through the A-Frame, the first goggles that changed everything, developed with High Definition Optics.
The present is represented by the Aura and Flow Scape Collection. The Aura collection features dynamic, dual-color-shifting finishes across eyewear, goggles, helmets, apparel, and accessories. Leading the collection is the Flow Scape, a performance-focused goggle designed to offer the widest field of vision ever created by Oakley, with a 60 percent wider visual area. Unified by iridescent details that refract light for enhanced visibility, the collection combines technical innovation with bold visual impact.
Also in the present is Oakley in Motion, an immersive testing space where visitors can experience the complete Aura collection and the Olympic collection, alongside next-generation eyewear including Oakley Meta Vanguard and HSTN. Exclusive on-site t-shirt printing will also be available, featuring graphics created specifically for the brand.
The future comes to life through immersive experiences with visors inspired by Axiom and Future Genesis, offering visitors a glimpse into the next frontier of Oakley vision.
“At every major event Oakley participates in, we always think about how to leave a mark, a legacy,” says Caio Amato, Global President of Oakley. “Flowpark and Outpost are spaces created for the community, where you can ride together, connect, express yourselves and experience the brand to the fullest.”
Team Oakley athletes and Oakley family members will train, ride and share vibes at Flowpark along with the community. Athletes include Ralph Welponer, LJ Henriquez, Egan Wint, Sébastien Toutant, Ståle Sandbech, Finn Bilous, Sage Kotsenburg, Finn Finestone, Kadi Gomis and the TDI team.
