Nike Celebrates El Clásico Weekend with TOMA in Barcelona
by Edu Garcia Llamas
Nike brought TOMA to Barcelona this weekend, turning the city into a meeting point for street football, urban culture and community during El Clásico weekend. More than a tournament, the platform — created by Nike and shaped from within the community — explores football as a form of identity, creativity and self-expression.
Following previous editions in cities such as Lima, Mexico City, Miami and Casablanca, TOMA landed in Barcelona with a distinctly local energy. The event gathered some of Spain’s top street football talents, who qualified through earlier tournaments held in Madrid, Seville and Barcelona itself. Eight women’s teams and eight men’s teams competed in the national finals, each one developing its own visual identity alongside Nike, inspired by its neighbourhood, values and interpretation of street football culture.
One of the highlights of the day was Mad Mode, TOMA’s one-versus-one golden goal format, which pushed the competition into its most intense and unpredictable territory. Football legends Thiago Alcântara and Juliano Belletti joined the finals alongside artists Cyril Kamer and Mushkaa, supporting the teams throughout the decisive moments of the competition.
Beyond the cage, TOMA expanded into a wider cultural experience with a market spotlighting Barcelona-based creatives across fashion, art, design and gastronomy. Projects including La Manso, Panenka, Tania Marcial and Afrobrunch formed part of a line-up that reflected the city’s creative pulse.
The night closed with live performances from Cyril Kamer and Mushkaa, bringing an energetic final chapter to a day where football moved beyond the pitch and back into the streets. With TOMA Barcelona, Nike celebrated the game at its most authentic — shaped by community, local talent and the culture surrounding it.
Inside Henry Taylor’s first major exhibition in France
Burberry Launches New Activewear Collection
It’s the time of year when Florence becomes the epicentre of menswear as Pitti Uomo’s summer edition welcomed over 740 brands to showcase their Spring/Summer 2027 collections.
JW Anderson has released the Spring Summer 2027 lookbook, shot by Heikki Kaski and styled by Benjamin Bruno.
The Adriatic Sound Festival has wrapped its 2026 edition after three days of electronic music across two stages in Fano, on Italy’s Adriatic coast.
Undercover’s Pre-Spring 2027 men’s collection reimagines everyday essentials through the brand’s distinctive design language.
Vans has launched the next chapter of its global “Off The Wall” campaign, anchored in the Authentic, the shoe that started it all.
SANGUE NOVO, the platform that has been identifying new voices in Portuguese fashion for over three decades, has opened applications for its next edition with a manifesto for the first time.
Balenciaga has introduced a new facet of the house with TechWear Wellness, a line that merges sport, technology, and the brand’s heritage of innovation.
The collection examines the environments where new identities and forms of self-expression take shape, exploring the communities and cultural processes that define their time.
Ludovic de Saint Sernin continues its annual destination swimwear series with a new chapter shot in Rio de Janeiro.
The 31st edition of FIRE!!, the Barcelona International LGBTQ+ Film Festival, has announced its winners after eleven days of cinema, cultural activities, and professional gatherings.
Opening the week of Pitti Uomo 110, the Polimoda Graduate Show 2026 celebrated the school’s 40th anniversary with a showcase of more than 100 looks from 20 emerging designers representing 15 nationalities.
Aesop has arrived in Ibiza, opening its first store in the Balearic Islands at Ibiza Gallery, in the heart of Playa d’en Bossa.
For Art Basel 2026, Jessica Silverman Gallery returns to the fair’s main Galleries sector (Hall 2.1, Booth J5) with a tightly curated presentation spanning historic works, fresh commissions, and some of the gallery’s strongest voices across painting,… »
We sat down with HoneyLuv before her set at Adriatic Sound Festival, a converted airport on the Adriatic Coast packed with awesome stages and a crowd that came ready to move.
As Paris Men’s Fashion Week returns with its ever-evolving mix of tailoring, creative energy, and after-hours fun, the city’s dining scene is stepping into the spotlight with a confident new wave of dining that is making up to be as exciting as the collections themselves.
Saint Laurent Rive Droite Beijing presents Unusual, a selection of works by Chinese artist Huang Rui, curated by Anthony Vaccarello.
Whether you’re dancing from sunrise to sunset, braving unpredictable weather, or sleeping under the stars, these are the festival must-haves we’re packing (or wishing we had packed) for the season ahead.
Walton Goggins is back as the face of Paul Smith, following up on the first campaign with a new season that explores sartorial codes through a playful lens.
Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
This summer, Galerie Dina Vierny showcases Grammelot, the first solo exhibition in France by Italian painter Luca Ceccherini.
Ami Paris continues to strengthen their roots in the French capital with the opening of a new flagship at Place des Victoires.
The lineup features two pieces with hand-drawn illustrations by Houston-born, Brooklyn-based artist Jos Hurt, whose work moves between fantasy, memory, and personal mythology.
The collection proposes a wardrobe where freedom and construction are not in opposition but in conversation. Spring 27 is about lightness, in every sense of the word.
Barcelona-based brand SSSTUFFF is entering World Cup season the only way it knows how: by breaking the rules.
Carhartt WIP has released an exclusive capsule for its Ibiza store, built as a tribute to the Balearic destination.
British conductor Oliver Zeffman, through Classical Pride, celebrates the contributions of LGBTQ+ artists to classical music while bringing a fresh, joyful energy to the genre.
Konrad Rech photographed by Maria Salivonova and styled by Alex Hayel Gajel & Weronika Stroyny, in exclusive for Fucking Young! Online.
Michaël Borremans returns to France with a major solo exhibition, which is one of the most intriguing painting shows in Paris this summer.
Denim Tears has announced the launch of its SS26 bag collection, marking the brand’s first in-house bag category.
French fashion house Saint Laurent unveils its Fall 2026 campaign shot by Talia Chetrit, starring Austin Butler and SJ.
