New Era Teams Up With Italian Artist Sfera Ebbasta
by Adriano Batista
New Era has announced an exclusive collaboration with Italian artist Sfera Ebbasta, marking the headwear brand’s first partnership with an Italian musician.
The collaboration coincides with the tenth anniversary of XDVR, the album that launched Sfera Ebbasta to fame. The collection commemorates a decade of impact on Italian music and pays tribute to a work that helped transform the country’s current music scene.
The centerpieces are two 59FIFTY Fitted caps, available in dark red and all black. Each crown features a panoramic embroidered Milan skyline wrapping around, a 360-degree tribute to the city that shaped the artist. The phrase “Money Gang” appears in a flowing, cursive embroidered design. Sfera Ebbasta’s initials are embedded on the right side, with the New Era logo positioned on the left.
Two 9FIFTY Snapback flat-brimmed caps round out the headwear. These combine an off-white crown with contrasting forest green and royal blue visors. The collection also includes custom pins featuring the artist’s initials and the Money Gang slogan, along with two beanies in gray and navy that carry the Milan skyline design and embedded diamond details.
Check it out below:
The limited-edition collection is now available at www.neweracap.eu.
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