Moëhr, a fragrance house founded in 1881 beneath the Grand Hôtel de Monte-Carlo, is being revived by brothers Vincent and Nicolas Poylo. The original perfumer, Nestor Moëhr, was part of a group of craftsmen assembled by César Ritz to define the meaning of grand hospitality. When Ritz left for Paris, Moëhr stayed in Monaco, building an institution that spread across Europe until the hotel’s closure took his name with it.

The Poylo brothers grew up in a hotel run by their mother. Vincent later worked with chef Mauro Colagreco at Mirazur. Nicolas joined the creative agency behind Officine Universelle Buly. Their research led to a collection of six Eaux de Parfum, created with Mane using supercritical CO2 extraction, a solvent-free process that isolates compounds without heat. Each fragrance is named after an imaginary guest of the Grand Hôtel, paired with a dish from its repertoire: Septime (lily, benzoin, white pepper), Swann (orange blossom, almond paste), Sinclair (lavender, incense, olive), Jadis (rose, iris butter, pink pepper), Otis (saffron, balm, cardamom), and Benedict (cocoa, incense, tobacco).

The bottle draws from nineteenth-century collectibles. The cap is cast in zinc, the metal of the original hotel bar, inspired by an 1891 piece Moëhr made for his wife. Glass comes from a family manufactory in Veneto. Enamel calligraphy by Mexican painter Esteban Fuentes de Maria finishes each one. The campaign, directed by Jasper Cable-Alexander in Monaco, follows parkour champion Lilou Ruel as a bellhop carrying a fragrance through an imaginary Grand Hôtel.

Moëhr launches 1 June at Antonia in Milan, beneath the Portrait Hotel arcades. New European partners follow through summer, ahead of a Milan boutique opening in Fall 2026.