Marni and Cucchi Reimagine a Milanese Institution
by Adriano Batista
Marni has partnered with Pasticceria Cucchi, one of Milan’s historic cafés, for a project that runs from April 20 to July 15, 2026. The collaboration, conceived by RedDuo Studio, transforms the space through the lens of Marni’s new creative direction under Meryll Rogge.
Milanese cafés have long served as stages for daily rituals. The morning cappuccino. An espresso at the counter. The aperitivo. Marni x Cucchi pays attention to these gestures and to the heritage of the location. The result is a space where red and green alternate and overlap in retro-inspired polka dot and striped patterns, evoking the memory of the place while reflecting the brand’s sensibility. A logo conceived as a green and red bow tie unites the two worlds.
The color palette runs through every element of the space. Tableware, textiles, pastry packaging and staff uniforms all carry the same visual language. Coffee and cappuccino cups, along with their saucers, will be available for purchase at Cucchi and at the Marni boutique on Via Montenapoleone.
The project opens with an event on April 19, ahead of Design Week. Throughout the run, Caffé Concerto will take place each Thursday, a series of twelve musical appointments that pay tribute to the pasticceria’s long-standing tradition. Live performances accompany the aperitivo alongside a signature Spritz menu curated by MARTINI, offering Bianco and Bitter Spritz.
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