MARKE’s Fall/Winter 2026 collection, titled “The Owl,” is a direct response to a current feeling: a sense of helplessness. The designer describes scrolling through endless streams of online information and disinformation, witnessing how carelessly both are shared. The central unease is with how misinformation spreads without reflection, fueling division, despite the truth being readily available.

This climate, the collection suggests, feels like a regression. It mirrors a time before the Enlightenment, where belief overruled reason. The designer questions how this is possible in an age of accessible knowledge. The term “Neo-Rococo” is used to describe our moment: a time of performative hedonism and elitism, where many escape into a superficial digital world, while unrest builds beneath the surface.

These tensions shape the clothes. Silhouettes mix historical references. Elements from the dawn of classical menswear, which standardised the male uniform, are contrasted with motifs of late Rococo decadence. Tulle overlays, veils, and dried flowers appear as symbols of fading beauty and excess.

Following a more romantic previous season, “The Owl” is a turn toward sobriety. The poetry is still present, but it is now grounded in reality.

Check out the FW26 collection presented during Berlin Fashion Week below: