LỰU ĐẠN unveiled its tenth collection, titled All Bets Are Off, during Paris Fashion Week.

This chapter marks a shift. As the brand states, this is not about survival anymore, but about what comes after. After the hustle, after the noise, after you stop feeling like you have something to prove.

The early Lựu Đạn story was rooted in the figure of the immigrant outsider, the man operating in the margins. That energy is still present but has evolved. The collection celebrates what winning looks like for these men: a quiet confidence, an unapologetic swagger, the moment when survival begins to feel like freedom.

The season is also a tribute to those who came before. For founder La, this is deeply personal, as the presentation of the tenth collection coincides with his father entering hospice care. La often cites his father as the essence of Lựu Đạn. Here, grief meets clarity, and there is an acknowledgment that endurance deserves ceremony. Survival without joy, the brand suggests, is not the goal.

Where past collections leaned into grime, All Bets Are Off leans into sleaze and glamour, not as irony, but as arrival. The masks are off. The brand’s Asian gangster archetype is no longer hiding or borrowing power; he is intentional, mature, and “undeniably sexy.” Notably, the model for the lookbook resembles La’s father, adding a layer of synergy to the narrative.

The collection reclaims elements that might once have been seen as “cheap” or embarrassing, wearing them without apology. La focuses on working with things he was taught to hate, believing that is where true growth and identity mature.

Check out the collection below: