Ludovic de Saint Sernin Takes Its Swimwear Campaign to Rio
by Adriano Batista
Ludovic de Saint Sernin continues its annual destination swimwear series with a new chapter shot in Rio de Janeiro. Captured by Spanish photographer Jorge Perez Ortiz and styled by Pau Avia, the campaign unfolds across the city’s most iconic landscapes: the modernist sweep of an Oscar Niemeyer-designed residence in São Conrado, sun-bleached beaches, dramatic coastal rocks, and the open Atlantic.
Rio was chosen because few cities share such a deep relationship with sensuality and beach culture. Swimwear here is not just functional. It is an extension of identity, a philosophy that has long aligned with Ludovic de Saint Sernin’s vision of freedom and self-expression.
Check out the campaign images below:
The complete Swimwear Spring Summer 2026 collection is available now through ludovicdesaintsernin.com and throughout the summer season.
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