Love as a political gesture, as an intimate act and as a creative force. Rick Owens has been exploring this idea for decades, and the campaign accompanying his new capsule collection with Moncler for Spring/Summer 2026 makes that intention clear from the very first image. Shot by Juergen Teller, the series portrays Owens alongside Michèle Lamy, and Teller himself with Dovile Drizyte, sharing kisses and moments of closeness without filters or affectation. There is no gratuitous provocation here, only honesty — a direct reminder that human connection, like fashion, does not respond to fixed rules.
That same sense of freedom runs through the clothes. For the first time, Moncler and Rick Owens approach their collaboration from a summer perspective, translating their shared dark, architectural language into something lighter, functional, and built for movement. Berlin serves as the conceptual starting point: its brutalist architecture, severe and monumental, colliding with the organic and the natural. Owens encapsulates this tension in a single hybrid word: brucolic.
Conceived as a contemporary menswear uniform for moving between city and outdoors, the collection brings together kilts reimagined as shorts, asymmetric jersey pieces, and relaxed silhouettes, worn with technical hiking socks and the new Trailgrip Megalace sneakers designed for both concrete and rougher terrain. The palette reinforces a sense of restraint and strength — black, dark dust, and vintage olive dominate — while carnelian red makes its debut within the collaboration, injecting a charged new energy into the range. Brutalist references appear through angular Geocamo quilting and graphic embroidery, recalling concrete façades and monolithic structures, a recurring obsession in Owens’ visual universe. Lightweight leather and nylon outerwear is adapted for warmer weather without losing presence, while windbreakers, relaxed bombers, and cropped styles with exaggerated shoulders play with proportion, articulating an open, flexible masculinity far removed from traditional rigidity. Accessories — sunglasses, quilted bucket hats, caps, and waistbags — complete a wardrobe designed for bodies in motion, made to be lived in rather than merely observed.
By the end, the campaign comes back into focus. Teller’s images do more than accompany the collection; they act as its natural extension. Bodies move closer, touch, and connect freely, dressed in garments that understand love, desire, and identity as fluid states. Moncler + Rick Owens Spring/Summer 2026 does not simply propose a way of dressing for summer, but a way of inhabiting it.
Have a look at the campaign below:
