Louis Vuitton Enters Second Year of Formula 1 Partnership
by Adriano Batista
Louis Vuitton is back for another season with Formula 1. The partnership, first announced in 2025, continues into 2026 with an expanded presence.
The season kicked off with the traditional pre-season image featuring all 22 drivers from the 11 teams. It was shot in Bahrain during testing, before the first race in Melbourne on March 6. The drivers appear together, but the real focus is on what comes at the end. The trophy, presented in a Louis Vuitton case, represents the thing every driver is chasing: a world championship.
This year, Louis Vuitton will be at every Grand Prix trophy ceremony. Twenty-four custom trophy cases will travel the circuit. The house is also becoming the official partner of the Monaco Grand Prix, which now carries the Louis Vuitton name. That race deepens a relationship with the principality that started in 2021, when Louis Vuitton began making the Monaco trophy trunk.
The visual identity created for the partnership, inspired by the speed of the cars, will appear at all circuits throughout the season.
Louis Vuitton has been connected to automotive culture since the 1990s through the Louis Vuitton Classic Run, which later became the Louis Vuitton Classic and Design Awards. Now that connection lives on the track, at every victory ceremony, all season long.
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