Loewe Spring/Summer 2026 Campaign
by Adriano Batista
For their first campaign at Loewe, creative directors Jack McCollough and Lazaro Hernandez have built a world that feels immediate and physical.
The Spring/Summer 2026 campaign is a continuation of the teaser images that ran before their debut show in October. Shot by Talia Chetrit, it features a cast of young actors from theatre and cinema. They are people who use their bodies as instruments, who understand physical presence as a form of expression. That skill becomes the subject of the images.
The photographs were taken outdoors, in harsh sunlight that cuts strong graphic shadows, and also at night. The result is a series of images with a carnal tension. You notice the texture of skin next to the texture of leather. The heat-sealed jackets have a sculptural quality. The shredded leather jeans ask to be touched. Colorful tops seem to have been arranged by gesture. There is a physicality to the way the clothes interact with the bodies. These are clothes that cling, that reveal, that respond to the shape beneath them. The relationship between fabric and flesh is the point.
The still life shots carry this same charge. The Amazona 180, soft and slouched in its one-handle form, does not sit primly. It has a tangible eroticism, as does a glossy aqua shoe paired with a contrasting sock. Materiality becomes a tool of seduction.
Check out the campaign images:
Calvin Klein Fall/Winter 2026
Viviano Fall/Winter 2026
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