LOEWE has released its Fall/Winter 2026 campaign, shot by Talia Chetrit at Pointe Helbronner in the Mont Blanc massif, with altitudes reaching up to 3,470 metres. The campaign places Jack McCollough and Lazaro Hernandez’s latest collection against an alpine landscape of ice, snow, and granite peaks. “This campaign continues our exploration of craftsmanship at LOEWE, this time at high altitude,” said Jack and Lazaro. “A landscape where colour and form become more intense, almost surreal. The conditions up there are unpredictable, and we wanted the collection to convey that same energy, a desire for open spaces and for taking familiar gestures into new territories.”

Against the snow-covered backdrop, the collection’s colours and materials stand out with clarity. Bright yellow knitwear, shearling mittens, tailored shearling coats, and the new Amazona 180 in suede each reveal their texture against the white expanse. The cast includes LOEWE ambassadors Julia Garner and Théodore Pellerin, alongside Lil Yachty, Laïka Blanc-Francard, Beau Gadsdon, models Nyawurh Chuol, Carin Herven, and Siegfried Blanche, and artist Cosima von Bonin, whose universe shaped the season’s runway show and a capsule collection within the line. The cast moves through the snow in Storm boots, Dive slingbacks, Shield sunglasses, and puffer parkas, bringing the collection’s sporty codes to life.

Chetrit’s images also highlight the capsule of handbags inspired by Cosima von Bonin, special editions of the Amazona 180, Puzzle, and Flamenco rendered through the house’s intarsia technique. Bags are placed against mountain architecture, contrasting supple leather with crisp and reflective surfaces. Motifs from previous seasons return, with colourful ice cubes now evoking mountain peaks and fruit covered in frost. As conditions shift between snow and fog, the campaign captures a surreal encounter between craftsmanship and the alpine atmosphere.

Check it out below: