LOEWE Presents Fall/Winter 2026 Pre-Collection Campaign
by Adriano Batista
LOEWE has released its Fall/Winter 2026 pre-collection campaign, shot by Talia Chetrit on the volcanic island of Tenerife. The images continue the visual language that creative directors Lázaro Hernández and Jack McCollough are building for the house.
The cast includes Eva Victor, Levon Hawke, Seydou Sarr, and LOEWE brand ambassador Isla Johnston. They appear carefree and self-assured, standing by the shore, seated on steps, or reclining on sun loungers. Garments are layered in bold contrasts and worn unbuttoned, undone, draped over bare skin. Leather takes centre stage in trousers, coats, and cropped shorts with a buttery feel. Sportswear is treated through LOEWE’s experimental lens: anoraks, Grip sneakers, and Speed Shield wraparound sunglasses. Stripes add rhythm to shirts, shorts, and Origami shoes. Knit collars on outerwear balance precise construction with tactile depth.
Bags appear as enduring design objects. The Amazona 180, with its single handle and relaxed silhouette, is now available in a medium size for women and an XL for men. It is shown alongside the Layer Flamenco clutch, the new Scarf bag, and the mini Cala bag.
“This campaign continues our exploration of craftsmanship at LOEWE as a rigorous yet profoundly joyful endeavor,” said Lázaro and Jack. “We were drawn to the elemental energy of Tenerife: its vigor, its drama, the way this ancient volcanic landscape can sharpen the senses and instincts, in the same way we understand the act of creating and wearing clothes.”
Check out the campaign images below:
The Fall/Winter 2026 pre-collection arrives in stores and on loewe.com on 28 May.
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