LOEWE Perfumes Returns to Spanish Landscapes for 2026 Campaign
by Edu Garcia Llamas
LOEWE Perfumes has released its new global campaign for Spring 2026, connecting the botanical origins of the collection with the landscapes of Spain, the brand’s home country. The images were captured on film by photographer Peter Jordanov and videographer Marc Dimitrov in the Canary Islands.
The campaign uses the diversity of the Spanish territory to reflect the key essences of each fragrance. From fertile plains to mountains and mineral landscapes, each setting finds its emotional counterpart in a specific scent. The natural world appears first as a backdrop and then in silhouette, seen through the translucent, geometrically shaped bottle of each fragrance.
The campaign is led by the newest addition to the perfume family, LOEWE Aire Sutileza Elixir, a fresh and luminous scent with floral and musky notes of pear, bergamot and lemon. It is presented in a leaf-green bottle with iridescent reflections, set against a backdrop of wildflowers in full bloom.
Other fragrances appear alongside their corresponding landscapes. LOEWE Esencia Elixir, with its aromatic and woody character, is shown on lush mountain slopes. LOEWE Solo Ella Elixir sits within the calm of sunlight moving over the horizon after a long day. The purity of LOEWE 001 Woman is reflected in white rock formations sculpted over time. LOEWE Earth, with its amber and musky base, draws from what lies beneath the surface, represented through natural strata of scorched earth. LOEWE 7 Elixir, intense and enigmatic, appears in an abstract panorama that seems otherworldly.
The relationship between fragrance and nature continues with LOEWE Home Scents candles. Each is conceived from a single botanical note. In still-life compositions, the handcrafted terracotta containers rest upon the same wild landscapes, placed among rocks or sand, or surrounded by flowers and vegetation.
Check it out below:
Le Labo Looks Back on 20 Years With a Book
Nocturna Arrives in Ibiza for Summer 2026
KIDILL and Umbro have linked up for a second time, bringing a unisex “Wizard” tracksuit into KIDILL’s Fall/Winter 2026 “Heaven” collection.
Federico Nickl Presents “A NOI,” a Short Film on Friendship and Distance.
Wood Wood has unveiled the campaign for its Fall/Winter 2026 collection, Field Studies, leaving the city behind and heading into the Nordic Highlands.
Somewhere between long flights and the first set, the baggage begins to loosen its grip.
The fourth chapter of dunhill’s Heritage in Motion series turns to the Driving Jacket, a modern expression of the leather garments Alfred Dunhill developed for the earliest motorists.
Actor William Franklyn-Miller photographed by Michiel Meewis and styled by Gregory Russill, for the cover story of Fucking Young!’s TRANSPARENCY issue.
Cui Jiahao photographed by Mercury Studio and styled by Itsuki, in exclusive for Fucking Young! Online.
Saint Laurent Rive Droite Beijing presents a photography exhibition by Chinese artist No.223 (Lin Zhipeng), curated by Anthony Vaccarello, on view from 6 August to 11 September in celebration of Qixi.
Stone Island has launched The Calm and the Chaos, a new creative project that examines the hardcore and metalcore scenes through the communities that have kept them alive across generations.
Pantalon and designer Mikael Muradian have teamed up on a collaboration that started the way the best ones do: by chance on the streets of New York.
Moncler has introduced the CityTrek, a sneaker that draws on vintage trail designs and the brand’s outdoor expertise, reimagined for the city.
Barry Brandon, founder of ICONIQA, discusses queer community building, nightlife as activism, the limits of allyship, and creating spaces of radical self-expression in Barcelona and beyond.
Polo Club has unveiled its Fall/Winter 2026 collection, Classic Beats, built around the idea that some things never go out of style.
PUMA has introduced a new version of the Suede, this time with an all-over dot print that plays with one of pop culture’s most enduring motifs.
Ivan Ugrin photographed by Gabriel Vorbon and styled by Joel Pardo, for the coverstory of Fucking Young!’s TRANSPARENCY issue.
The collection reinterprets archival pieces through a contemporary lens, pulling from workwear and the outdoors while balancing functionality with a sharper edge.
Le Labo has introduced SHIU 25, a new fragrance created for Beijing, joining the City Exclusive Collection that pays tribute to the cities the brand calls home.
Few artists capture the tension between euphoria and vulnerability quite like Tsatsamis. We spoke with the London musician about Tsycophant, queer identity and embracing contradiction as a creative force.
Reebok has unveiled the next chapter of its global Classics platform, Born Classic. Worn for Life., with a new seasonal campaign starring Karol G.
Patta and Lacoste have teamed up on People’s Choice, a project that lets the community decide which archival Lacoste tracksuit gets brought back to life.
Luxury fashion’s obsession with hospitality isn’t slowing down. The latest label turning your daily flat white into a branded experience is KARL LAGERFELD, which has just opened its very first café in Amsterdam. Sitting next to the… »
We spoke with Claudio Portalo about the street as both material and metaphor, the vulnerability of creating in public, the transformative power of process, and why art should remain a space for encounter, friction and play.
Ami Paris is celebrating its 15th anniversary with a message of gratitude and a capsule collection that honours the values the brand was built on.
Nike has introduced Studio Fleece, a unified system of activewear built around the idea of the everyday athlete’s uniform.
The album was written and produced by Grande and ILYA, with Max Martin contributing as co-writer and producer on three tracks.
Eli Russell Linnetz expands ERL with Sailing, a collection of sun-faded textures, relaxed tailoring and effortless American style.
Murphy and Matt photographed by Zhu Leisan and styled by Wen, in exclusive for Fucking Young! Online.
Bershka and Volcom have released a new capsule collection inspired by the spirit of board culture, combining attitude with functionality across a range of apparel and accessories.
Argentine director Alexan travelled to Barcelona to shoot Bestias, a new film that explores a more fragile and sensitive masculinity, beautiful but at the same time empathetic and raw.
Palm Angels has unveiled its Fall/Winter 2026 campaign, Lost Frames, shot by Sharna Osbourne and Van Khokhlov inside a historic theatre.
