LOEWE Paula’s Ibiza has become a ritual by now. Every year, the brand releases a summer collection that borrows from the spirit of that iconic boutique on the Spanish island, and every year it sells the idea of an effortless, sun-soaked season. The 2026 version is no different on the surface. There are relaxed garments, playful accessories, and a strong emphasis on basketry and crochet. Draped silhouettes, shirts layered with loose trousers, textured dresses, coordinated knitwear sets. Summer bags and the Featherlight Puzzle in a medium size with a new top shoulder strap.

This collection is the last one designed by the LOEWE studio before the arrival of new creative directors, Jack McCollough and Lazaro Hernandez.

The campaign was captured by artist and photographer Jack Pierson, and his images have a diary-like quality. They avoid polished perfection and saturated tones. Instead, they feel like fleeting memories of moments enjoyed with spontaneity. There is abundant skin on display, the body in full bloom. The photographs were shot on the beach or indoors, on the sand, among the rocks, by the water. They convey an intense but unstaged sense of seduction, highlighting a connection with the natural world.

Check it out below:

 

You can find the collection in stores and online.