LOEWE Names Théodore Pellerin as Brand Ambassador
by Adriano Batista
LOEWE has announced Théodore Pellerin as its newest brand ambassador. He is the first male talent to take on the role under the creative direction of Jack McCollough and Lazaro Hernandez.
Pellerin is a Canadian actor whose work moves between independent films and larger productions. He has collaborated with directors including Ari Aster, Eliza Hittman, Xavier Dolan, and Sophie Dupuis. His body of work is marked by nuance and restraint. He was recently nominated for an Independent Spirit Award for Alex Russell’s “Lurker” and received the Louis Roederer Foundation Rising Star Award for Pauline Loquès’s debut feature “Nino,” which also brought him a César Award nomination. He continues to work across film, television, and stage with a quiet presence. He recently wrapped Nicole Garcia’s “Milo” opposite Marion Cotillard and is currently shooting Tom Ford’s “Cry to Heaven” in Rome.
Pellerin describes the appointment as a natural alignment. What draws him to LOEWE is the attention to craft and the space the house gives to personal voice. He sees parallels with acting, where the work happens quietly behind the scenes until something true emerges. McCollough and Hernandez recognize in Pellerin a willingness to experiment and an instinct for possibility. They see those qualities as mirroring how they approach the house. For them, the connection feels like a natural conversation rather than a formal announcement.
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