LOEWE and On Introduce the LightSpray Cloudmonster
by Adriano Batista
LOEWE and On have added a new silhouette to their ongoing collaboration. The LightSpray Cloudmonster brings together On’s LightSpray upper technology and LOEWE’s handling of proportion and colour.
The shoe is built around a manufacturing process that sprays a seamless filament upper in a single step, taking roughly three minutes. The technique eliminates traditional layering and reinforcements. What is left is a laceless, one-piece upper that moves with the foot. It sits on On’s Cloudmonster Hyper midsole with Helion HF for cushioning and energy return.
The LightSpray Cloudmonster comes in an all-white colourway with silver branding from both houses. Each pair includes three LightSpray socks in Fluo Yellow, Fluo Green, and Teal. The socks are not an accessory. They were developed specifically for the LightSpray construction and function as part of the design. The shoe’s appearance shifts depending on which pair is worn.
The collection also includes updated versions of the Cloudsolo and a new addition, the Cloudtilt Hi. The Cloudsolo, the first model co-designed by the two brands, returns in new bicolour pairings and exclusive colourways: Teal, Sand, and Burgundy. The Cloudtilt Hi arrives as a hi-top silhouette in tricolour combinations, including Teal and Taupe.
Check it out below:
The LightSpray Cloudmonster is available exclusively at On and LOEWE stores. The Cloudsolo and Cloudtilt Hi are available at On and LOEWE stores, select retail partners worldwide, and online at on.com and loewe.com.
FUGAZZI Bottles the Dark Seduction of Pomegranate and Oudh in POMEGRANOUDH
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