Li-Ning Fall/Winter 2026
by Adriano Batista
Li-Ning made its Milan debut during Men’s Fashion Week. The Fall/Winter 2026 show, titled The Athlete in All of Us, was staged as the city prepares to host the Winter Olympics. The brand is once again the official sponsor of the Chinese Olympic team.
The collection draws from winter sports culture, both professional and nostalgic. There are references to snowboarding and skiing, as well as retro ice hockey styles and block-core aesthetics, all filtered through a modern lens.
The show presented two distinct lines. The first is Li-Ning Glory. This is a utilitarian collection designed for modern life in motion. It focuses on versatile, precise silhouettes and technical fabrics, meant to move seamlessly from work to daily activities. The line made its international fashion week debut here, and a collaboration with Jackie Chan was also shown.
The second line is Li-Ning China (LNCN), the brand’s premium offering. It takes a more youthful and expressive approach. The collection is built on three pillars: the brand’s symbolic box logo, archival podium suits that recall athletic victories, and traditional Chinese motifs like the Icey Plum, which symbolizes resilience in winter. The color palette uses the brand’s iconic red and heritage tones, alongside aurora-inspired shades from past Olympics.
Footwear was central. Key styles included the updated Furious Rider Ace 3.0, the winter-ready Wudao Boot Low, the women’s Ling Long, and the new Chaoran model. These designs bridge professional functionality with a contemporary look.
The show was designed as an immersive journey. Guests entered through a vintage alpine train station setting that evoked historic Olympic moments. The environment slowly transformed into a stark, white landscape inspired by snowfields, leading to the main show space designed like a winter sports arena.
The presentation opened with a ceremonial tribute to sport. Sixty looks were shown, beginning with Li-Ning Glory and followed by LNCN. For the finale, light snow began to fall in the venue. Founder Mr. Li-Ning, Jackie Chan, and athlete Ma Long joined the models on the runway, closing the brand’s first major show in Milan.
Check out the menswear looks below:
DSQUARED2 Fall/Winter 2026
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