Levi’s Street Style Takes Over Primavera Sound Barcelona
by Fucking Young!
Levi’s returned to Primavera Sound Barcelona for a second consecutive year as the festival’s exclusive denim partner, and the brand’s presence stretched from the dedicated Levi’s Plaza to some of the most talked-about stages across the weekend.
The Levi’s Plaza served as the centre of the activation, an open space where festival-goers could explore the summer collection and create custom pieces. The plaza also hosted performances from a mix of established and emerging artists, including Isabella Lovestory, Rose Gray, Barry B, Natalia Lacunza, and others.
Beyond the brand’s own space, Levi’s style appeared across the festival lineup. Fakemink performed in 501 Original Selvedge Jeans. Role Model took the stage on Friday night in Levi’s jeans. Addison Rae’s dancers performed in looks made from Levi’s jeans, highlighting the versatility of denim across different performance styles and aesthetics.
The looks throughout the festival leaned into Levi’s classics: vintage-inspired 501 jeans, cropped 501s, and vintage washes, paired with tank tops, T-shirts, and minimal accessories. The mood was relaxed and rooted in self-expression, the kind of festival style that doesn’t look like it tried too hard. From 501 shorts to baggy cuts and Country Ringer Tees, Levi’s continued to define the look of summer. The partnership reflects the brand’s long-standing connection to festivals, where denim has always been the default.
Here are our favourite looks from the weekend, shot by Angela Ibáñez in exclusive for Fucking Young!:
Songzio and Heliot Emil Return with “Falconry”
Soho Health Club Barcelona Reopens with New Treatments
Anyone working in a craft-based profession, aged 18 or over, is eligible to apply.
Aimé Leon Dore has teamed up with New Balance on a SS26 Performance Running Capsule, bringing together the brand’s technical innovation with Aimé Leon Dore’s design perspective.
JW Anderson has opened a pop-up store at 15 Rue du Louvre in Paris.
ESDI presented the final collections of its graduating fashion designers with a show titled LIMIT(LESS) on 30 June.
Juwon shot and creatively directed by Samir and styled by Cansu, in exclusive for Fucking Young! Online.
As electronic music continues to evolve, Trym is proving that power doesn’t have to come at the expense of emotion.
Take a look at John Lawrence Sullivan’s Spring/Summer 2027 backstage, captured by the lens of Sasha Zhu during Berlin Fashion Week, in an exclusive for Fucking Young!
Following Maison Mihara Yasuhiro’s SS27 show during Paris Men’s Fashion Week, we caught up with Mihara to discuss why his creative process has no true beginning or end and the importance of imperfection.
Saint Laurent Montaigne has opened its first exhibition, 1980 – 2023 – 2025, a selection of works by French artist Martine Bedin, curated by Anthony Vaccarello.
For Spring/Summer 2027, HELIOT EMIL creative director Julius Juul presents TROXLER, a collection named after the Troxler effect.
CELINE has shared its new Infinite Possibilities campaign, shot by Eijin Ota and Victor Brun.
Aesop has introduced the Parsley Seed Purifying Cleanse Protocol, a three-step ritual designed for those living in urban environments and facing the friction of city life.
After making stops in Berlin and Milan, the Eastpak Travel Agency arrives this weekend in Barcelona, transforming the city’s beachfront into an immersive pop-up.
Photographer Noa Lesche brings us a selection of the best looks photographed during Berlin Fashion Week, in exclusive for Fucking Young!
Since founding DAGGER, designer Luke Raine has quickly established the growing brand as one of Berlin’s most exciting independent fashion labels while rooted in resilience.
Kevin Germanier unveiled Les Sulfureuses for Fall/Winter 2026 couture, a collection suspended in the split second between ignition and disappearance.
An Exclusive Conversation with Arnar Már Jónsson and Luke Stevens for Fucking Young!
For the Fall/Winter 2026 campaign, Nigo returned to La Maison de Kenzo, hidden in the Bastille neighbourhood of Paris.
Between touring, we caught up to discuss the making of DUEÑO DEL CIELO, creative independence, and finding an increasingly international audience
Paris has never been short of artists capable of blurring the lines between fashion and fine art, but Gustavo Nazareno brings something altogether more hypnotic.
RHUDE’s SS27 collection, Contra Mundum, explores the moment after achievement, when discipline gives way to freedom and freedom becomes a test of character.
TATRAS turns its attention to the forces that shape the sea for Spring/Summer 2027.
GmbH marked ten years with a collection that looks back at what sparked the brand in the first place, and in doing so, unearthed a largely forgotten fashion history.
Ahn Jaehyung at Gost Agency photographed by Lee Seungjae and styled by Lee Hyeonjik, in exclusive for Fucking Young! Online.
Fruché presented KLEG for Spring/Summer 2027, a collection that explores body image, self-perception, and the beauty found in human difference.
For Spring/Summer 2027, #DAMUR dropped its new collection, RIDE CHAOS – BREAK THE GRAVITY, into the concrete heart of Skatehalle Berlin during Berlin Fashion Week.
Martin Quad brought Woodman Pt. 2 to Berlin Fashion Week as part of Intervention by Reference Studios.
John Lawrence Sullivan presented its SS27 collection as part of INTERVENTION VI during Berlin Fashion Week, exploring the body as a site of ambiguity.
SF1OG’s Spring/Summer 2027 collection explored the duality of good and bad, questioning whether these concepts are ever as absolute as they appear.
Charlotte Gainsbourg’s first photography exhibition, 5bis, opens at La Galerie du Cloître in Arles as part of the 57th Rencontres d’Arles photography festival.
