Levi’s Launches “A Levi’s Summer” Campaign
by Adriano Batista
Levi’s is putting shorts at the centre of summer. The new campaign, “A Levi’s Summer,” launches this month and runs through July, built around a straightforward idea: Levi’s shorts are summer. The campaign pushes back against screen fatigue and invites a return to something more immediate. Phone down, shorts on.
For men, the 478 Baggy Short leads with a loose silhouette built for warm days. Non-denim options include the XX Authentic Relaxed Shorts and the Baggy Pleated Short.
Check out the campaign images:
The Spring/Summer 2026 collection is available now at Levi.com, the Levi’s app, and select stores.
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