Lacoste’s New Underwear Campaign with Taylor Zakhar Perez
by Adriano Batista
Lacoste has launched its new underwear campaign, once again featuring the American actor Taylor Zakhar Perez. He continues in his role as a brand ambassador, a position he began in early 2025.
Perez describes the past year of collaboration as meaningful. He notes the campaign aims to capture a specific feeling: intimate, powerful, and sincere. For him, it celebrates the confidence and heritage of Lacoste, reinterpreted for now. He expresses a hope that the imagery inspires private moments of connection.
The campaign was shot in a Parisian gym. Photographer Angelo Pennetta used the locker room as the setting, a space associated with an athlete’s preparation. The goal was to present Perez with a precise and honest perspective. Stylist Jason Bolden shaped the looks. His work incorporated elements of fashion with traditional references, suggesting a direction for the future of Lacoste’s underwear line. The campaign, through its setting, its star, and its creative team, seeks to frame the product within a narrative of focused preparation and contemporary ease.
Check it out below:
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