Lacoste has transformed its iconic crocodile into a goat for a new capsule collection celebrating Novak Djokovic as the GOAT, the Greatest Of All Time. Following a first edition launched in New York in 2015, the brand is honouring the most decorated player in tennis history for a second consecutive year with a symbolic metamorphosis of its logo.
With 101 ATP titles, including 24 Grand Slams and 40 Masters 1000s, Djokovic has redefined what is possible in the sport. “Few athletes leave a lasting mark on the history of their sport. Novak is one of them,” said Éric Vallat, CEO of Lacoste. “With this GOAT collection, we wanted to celebrate an exceptional champion whose excellence, longevity, and determination have shaped the history of tennis. By uniquely transforming our iconic crocodile into a goat, we pay tribute to the GOAT with creativity and a touch of humor.”
The collection comprises eleven pieces: polo shirts, T-shirts, a tracksuit jacket, trousers, a sweater, a cap, wristbands, and socks. Each carries the exclusive GOAT logo. At the heart of the edition is an iconic Lacoste polo shirt adorned with a gold GOAT logo, limited to just 100 units and available exclusively at the Lacoste flagship store on Regent Street in London. A green version, nodding to the brand’s heritage, will be more widely available globally.
The campaign was directed and photographed by Max Siedentopf. Check it out below:
The collection is available now in select countries worldwide.
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