Lacoste has released a new global brand campaign. The work reaffirms what defines the label’s identity: a style born in tennis, driven by a free, effortless, and dynamic French elegance.
The campaign brings back “Life is a Beautiful Sport,” the house signature. It presents sport as an attitude, a gesture, a way of playing and living, rather than just performance. The campaign continues the historic link between Lacoste and tennis, embodied by Novak Djokovic, the brand’s ambassador.
The campaign film was directed by Fredrik Bond. There is no dialogue. The story relies on movement, bodies, and expressions.
The print campaign extends the same approach. In everyday settings, a tennis ball appears. It does not cause a gesture but reveals one. Bodies stretch, lose balance, and recover in poses that mix tennis and fashion. The photos were taken by Angelo Pennetta. The series highlights the polo shirt, the pleated skirt, the Lenglen bag, and the tracksuit. The campaign was developed with BETC. It also features Wang Yibo, the brand’s ambassador, photographed in Paris with the Eiffel Tower behind him.
It’s the time of year when Florence becomes the epicentre of menswear as Pitti Uomo’s summer edition welcomed over 740 brands to showcase their Spring/Summer 2027 collections.
SANGUE NOVO, the platform that has been identifying new voices in Portuguese fashion for over three decades, has opened applications for its next edition with a manifesto for the first time.
Balenciaga has introduced a new facet of the house with TechWear Wellness, a line that merges sport, technology, and the brand’s heritage of innovation.
The collection examines the environments where new identities and forms of self-expression take shape, exploring the communities and cultural processes that define their time.
The 31st edition of FIRE!!, the Barcelona International LGBTQ+ Film Festival, has announced its winners after eleven days of cinema, cultural activities, and professional gatherings.
Opening the week of Pitti Uomo 110, the Polimoda Graduate Show 2026 celebrated the school’s 40th anniversary with a showcase of more than 100 looks from 20 emerging designers representing 15 nationalities.
For Art Basel 2026, Jessica Silverman Gallery returns to the fair’s main Galleries sector (Hall 2.1, Booth J5) with a tightly curated presentation spanning historic works, fresh commissions, and some of the gallery’s strongest voices across painting,… »
We sat down with HoneyLuv before her set at Adriatic Sound Festival, a converted airport on the Adriatic Coast packed with awesome stages and a crowd that came ready to move.
As Paris Men’s Fashion Week returns with its ever-evolving mix of tailoring, creative energy, and after-hours fun, the city’s dining scene is stepping into the spotlight with a confident new wave of dining that is making up to be as exciting as the collections themselves.
Whether you’re dancing from sunrise to sunset, braving unpredictable weather, or sleeping under the stars, these are the festival must-haves we’re packing (or wishing we had packed) for the season ahead.
Walton Goggins is back as the face of Paul Smith, following up on the first campaign with a new season that explores sartorial codes through a playful lens.
The lineup features two pieces with hand-drawn illustrations by Houston-born, Brooklyn-based artist Jos Hurt, whose work moves between fantasy, memory, and personal mythology.
The collection proposes a wardrobe where freedom and construction are not in opposition but in conversation. Spring 27 is about lightness, in every sense of the word.
British conductor Oliver Zeffman, through Classical Pride, celebrates the contributions of LGBTQ+ artists to classical music while bringing a fresh, joyful energy to the genre.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
