Josh Tafoya’s Spring/Summer 2027 collection, O’Keeffe, looks at the American Southwest inspired by the mythology surrounding Georgia O’Keeffe and New Mexico. Presented at the Indigenous New York Fashion Week, which is an Indigenous-led fashion platform during New York Fashion Week, with an entirely Indigenous-led hair, makeup, styling and production team, the collection takes particular aim at the commodification of New Mexico and the preconceived image of the region that tourists can arrive with. The exaggerated hats, playful footwear and heightened silhouettes become part of a wardrobe that understands the absurdity of fashion’s obsession with the American West while still acknowledging its visual power.

The presentation was given another layer of energy by the models dancing their way down the runway, turning the clothes into something distinctly physical. As they moved, the garments shifted, swayed and revealed their shapes from different angles, allowing the silhouettes and textiles to fully come alive. That attitude comes naturally to Tafoya, whose work is rooted in his Genízaro, Spanish and Chicano heritage and in the textile traditions of the American Southwest. Born and raised in the region, he grew up around a family history of ranching and weaving before studying fashion at Parsons in New York. After working with luxury brands, he returned to Taos in 2020, where he developed his own label and deepened his relationship with traditional Rio Grande Valley weaving, which finds itself now on the twenty-first-century runway.

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