A fortnight ahead of Milan Fashion Week, where Simone Bellotti will present his second menswear collection for Jil Sander, the house has unveiled its first campaign under his creative direction, marking the official start of a new chapter following his runway debut last September.

If his debut collection asked whether it is possible to subtract while adding a personal signature, this campaign turns that question into a striking visual narrative. Photographed by Stef Mitchell, the series perfectly captures the designer’s renewed emotional approach to the house’s iconic purity.

Within this menswear vision, purism sheds any sense of cold detachment, instead vibrating with restrained emotion. Simone balances opposites — strictness and lightness, grace and severity, control and freedom — while the white, liminal studio space becomes a stage where calm and tension coexist in subtle harmony.

The designer places the body at the heart of the story, using posture and gesture as their own language. Garments invite closeness while simultaneously concealing and revealing, with framing that shifts between intimate close-ups and distant compositions. Eroticism emerges through restraint, inhabiting the space between what is hidden and what is revealed, while a poetic rhythm transforms simplicity into emotion and gesture into meaning.

Captured through Mitchell’s sensitive lens, the models wear pieces from the Spring/Summer 2025 collection; garments defined by understated elegance, material richness, and a contemporary precision. The result is a campaign that feels at once serene and electrifying, intimate yet assertive, signalling a confident new era for Jil Sander.

Have a look at the Jil Sander Spring/Summer 2026 campaign below: