Loewe has opened a new store in Paris. It sits at 396 Rue Saint-Honoré, on one of the city’s oldest luxury shopping streets. This is the second CASA LOEWE in the city, and it spans two floors covering 405 square meters. Artworks and design objects share the floor with the clothes, and the interior is built for discovery. You move through it, and things reveal themselves.

Materials lead the way. Concrete, hand-glazed ceramics, brass and marble create a landscape you want to touch. Texture is everywhere: under your feet, along the walls, in the way light lands on different surfaces. Large windows on both floors let natural light pour in. At the center, a sculptural staircase with a transparent glass lift opens up the space and lets light travel between levels.

Craft is not just a word here. It is something you experience. Concrete marmorino gives the room a calm, grounded feeling. Custom ceramic walls in silver, aubergine and shades of green bring depth and the small irregularities that come from human hands. These surfaces do not just decorate. They guide how you see.

Art runs through the space, all of it drawn from the Loewe collection. Contemporary works by Mary Stephenson, Jordan Belson and Ian Felice hang near 17th-century portraits from the Dutch and Anglo-Flemish schools. Past and present sit together, not in opposition but in conversation. Etchings by Paul Thek add moments of quiet intensity. Design follows the same thread. Iconic pieces by Gerrit Thomas Rietveld and George Nakashima share space with Loewe’s own creations. Custom rugs, based on designs by British textile artist John Allen, are made as artisan wool carpets in Spain. They bring color and abstraction to the floor.

Check it out below: