“HYDRA: An Illusion of Abundance” Brings Art, Fashion and Sustainability Together
by Adriano Batista
The project “HYDRA: An Illusion of Abundance” brought together art, fashion and sustainability to imagine new possibilities for the sector. The initiative, born from the creative minds of Simone Botte, creative director of Simon Cracker; Mira Wanderlust, visual arts lecturer at MOODART and senior editor of Red Eye World; and Luca MR, painter and bronze sculptor, was presented with the participation of Humana People to People Italia.
Five of Italy’s leading fashion schools took part in an immersive journey reflecting on current consumption patterns and the need for new ethical and sustainable approaches. Students from IED Milano Fashion School, NABA, Nuova Accademia di Belle Arti, Polimoda, MOODART School of Fashion Communication and Ferrari Fashion School created installations and works using garments from the Humana selection centre in Pregnana. These were displayed in the windows of Humana Vintage and Humana People stores in Milan, staging a visual story on the impact of fashion and the need to rethink the production cycle.
The key event took place at MiArt Gallery in Via Brera 3, where the public could see works by Mira Wanderlust and Luca MR, meet the artists and attend a musical performance by Bastiano. The student installations were also brought to the gallery, displayed alongside works with strong emotional impact.
Mira Wanderlust described the experience: “The HYDRA project was a profoundly intense and transformative experience for me, designed not only to raise awareness but also to instill empathy in a world that increasingly needs it. In a historical moment in which environmental and social challenges seem to overwhelm our lives, the initiative stands as a beacon of hope, stimulating collective reflection on how we can contribute to a more sustainable future.”
Simone Botte added: “It was a beautiful bridge that broke the system that usually separates art, fashion, sustainability, schools… finally a project that truly unites ideas and values and not only people of the same categories.“
Part of the proceeds from the sale of the artists’ works will go to support the Youth Academy project of Humana People to People in Zambia. The program integrates former street children into a two-year rehabilitation program that includes vocational training in tailoring and design, helping them reintegrate into their families and communities.
The works of Mira Wanderlust and Luca MR remain on display and for sale at MiArt Gallery on Via Brera 3.
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