Handpicked Signatures: Balenciaga’s Gifting Campaign
by Adriano Batista
Balenciaga has launched its end-of-year gifting campaign, titled “Handpicked Signatures.” The images, photographed by Marie Valognes, focus on the act of giving. They feature giftable products held by hands with detailed holiday nail art, highlighting the textures of the items.
In the portraits, the manicured nails draw a direct connection to the gifts. Fingertips adorned with mini purse charms or evergreen trees showcase a smooth calfskin Rodeo Bag. Nail art with 3D silver ribbons contrasts with the shine of a patent leather pump. Sweater-patterned and tinsel-decorated nails stand out against the soft surface of a Le City Bag.
The campaign also highlights Balenciaga Charms: miniature accessories like a tiny suede boot, a souvenir Eiffel Tower, and a crystal-covered bow. These can be added to bags and zippers for personalization. Other items, such as leather gloves, hair clips, a passport wallet, and perfumes, are shown among unwrapped packages.
The Balenciaga Gifts selection is now available in select stores and online.
Alberto Brown
Handpicked Signatures: Balenciaga’s Gifting Campaign
Balenciaga has launched its end-of-year gifting campaign, titled “Handpicked Signatures.”
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