Guinness and JW Anderson Pour a Second Round
by Adriano Batista
Guinness and JW Anderson are back with a second collaboration. The new collection follows their 2024 debut and expands significantly, moving from four pieces to 17. It is rooted in the same shared territory: Irish heritage, craft and the traditional pub as a place of communion and warmth. Joe Alwyn and Little Simz front the campaign.
Denim workwear takes inspiration from vintage Guinness brewery uniforms. Chore jackets, dungarees and JW Anderson’s signature twisted jeans combine utility with something more refined. A white shirt carries a poem first printed in a 1938 Guinness advertisement, a reminder that the brand has always been about more than beer.
The collection also translates the textures of the pub into clothing. Bar towels and pub carpets become jacquards, appliqué and embroidery. A towelling jacket and shorts reimagine the Guinness beer mat as something you can wear. The Guinness Gradient Jumper uses intarsia to mimic the settling head of a pint, with a soft alpaca blend that echoes the creaminess of the foam.
Jonathan Anderson, founder of JW Anderson, has long been drawn to the graphic language of Guinness. He describes it as immediate, culturally loaded and incredibly refined. For him, this collaboration was a chance to take that heritage and reframe it through the craft-focused lens of his own brand.
Check out the campaign images starring Joe Alwyn and Little Simz:
The collection drops in limited quantities today. It is available at JW Anderson stores in London, Milan and Tokyo, online at jwanderson.com, and through select retailers including Selfridges, Brown Thomas, Nordstrom and I.T in Shanghai and Hong Kong.
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