GUESS Takes Over the Alps
by Adriano Batista
This winter, GUESS is putting its mark on the mountains. For its 45th anniversary, the brand brings back its Winter Takeover across the Alps.
The project is a series of visual statements in famous resorts. In places like Gstaad, Zermatt, and Courchevel, GUESS customizes ski lifts and gondolas. It installs outdoor pieces that turn the snowy landscape into a backdrop for the brand.
The center is in Gstaad. For the third year, GUESS takes over the Iglu-Dorf with a dedicated GUESS Igloo. Inside, the space features the brand’s most iconic campaign images, celebrating its visual history. The experience extends to the GUESS HOME collection, placed within select alpine spaces. This combines fashion with interior design, suggesting a full lifestyle.
Check it out below:
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