GUESS JEANS x HYSTERIC GLAMOUR
by Adriano Batista
GUESS JEANS has announced a collaboration with HYSTERIC GLAMOUR, bringing together California and Tokyo through a shared vision of youth culture and individuality.
The Spring 2026 campaign was shot in a Los Angeles motel, combining settings to create a universe where surf, skate, music and underground culture converge. The collection fuses classic GUESS JEANS silhouettes with HYSTERIC GLAMOUR’s graphic language, blending vintage references, collage and handcrafted finishes on treated denim and retro fabrics inspired by Venice Beach.
Nobuhiko Kitamura of HYSTERIC GLAMOUR said: “GUESS JEANS and I have shared a similar era. For this collaboration, I reinterpreted the nostalgia I felt for GUESS JEANS through the lens of HYSTERIC GLAMOUR. I hope the next generation enjoys styling these pieces in their own way.”
HYSTERIC GLAMOUR was founded in 1984 and is considered a key brand of the Harajuku movement, known for its fusion of American culture and rebellious aesthetic, with a strong influence on global streetwear. The collaboration reinforces GUESS JEANS’ connection to the Japanese market, marking a new chapter of creative exchange and cultural expression. The collection will launch globally in April at select retailers and digital platforms.
Check out the campaign images below:
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