Gucci Takes Over La Rose des Vents Monte Carlo for the Summer
by Adriano Batista
Gucci has returned to Monaco with a seasonal takeover at La Rose des Vents Monte Carlo. To mark the occasion, the house hosted an evening at the beach club on 6 June for guests and friends of the brand.
The intervention extends the Flora motif beyond clothing, turning the beach club into an environment of colour and texture. Flora was originally created in 1966 by Vittorio Accornero at the request of Rodolfo Gucci for Princess Grace of Monaco. A silk scarf covered in 37 colours, it was born from a direct connection to the Principality. This year marks the motif’s 60th anniversary, and Gucci’s return to Monaco carries that history into the interiors of La Rose des Vents.
Check it out below:
To celebrate the connection, Gucci has created a special selection available exclusively at the Monte Carlo boutique and on gucci.com. The edit includes ready-to-wear pieces and accessories in shades of red. A wider seasonal selection and exclusive styles are available in Gucci boutiques worldwide, and at the house’s seasonal destinations in Forte dei Marmi, Porto Cervo, Capri, Ibiza, Mykonos, Formentera, Saint-Tropez, and Cannes.
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