Gucci has released the first chapter of its summer campaign, shot in Monte Carlo and unfolding across swimming pools and open water. The cast includes Tian Xi Wei, Amelia Gray, Anok Yai, Elisabetta Dessy, Emma Koch, Kayako Higuchi, Felix Friedman, Ibrahima Kane, and Samuel Watson. The mood is movement without a fixed destination, plans hinted at rather than declared, the sense that the next hour could go anywhere.

The wardrobe follows the setting. For men, everyday separates and all-day denim. Accessories anchor the narrative: the Jackie, Venice, and Gossip bags, alongside the Mercato in white leather and the duffle and tote in GG monogram. The Madison and Melrose models, also in GG monogram, move from day to night as crossbody options.

Check out the campaign below:

The collection will be available at gucci.com, in Gucci boutiques worldwide, and at the house’s resort properties in Forte dei Marmi, Porto Cervo, Capri, Ibiza, Mykonos, Formentera, Saint-Tropez, and Cannes. Exclusive seasonal selections will further shape the Gucci summer across those locations.