GmbH Win the FCG/VOGUE Fashion Fund 2026
by Adriano Batista
The Berlin-based brand GmbH has won the second edition of the FCG/VOGUE Fashion Fund. Designers Serhat Işık and Benjamin Alexander Huseby prevailed against six other finalist brands: Balletshofer, Gerrit Jacob, Haderlump Atelier Berlin, Kitschy Couture, Laura Gerte and Lou de Bètoly. The jury was impressed by the label’s quality, professionalism and the clear stance it represents.
“We are proud to name GmbH as a winning label that demonstrates how contemporary design from Germany resonates on a global scale,” said Scott Lipinski, CEO of Fashion Council Germany. “Serhat Işık and Benjamin Huseby have created a distinctive world with their label: precise in craftsmanship, consistent in its values, and confident in its aesthetic. This is exactly the kind of quality we aim to highlight and support through the FCG/VOGUE Fashion Fund.”
The prize includes €50,000, sponsored by KIKO Milano, along with a comprehensive business mentoring program with leading industry experts. The winners will also produce an independent fashion show at Berlin Fashion Week in summer 2026, made possible by the Berlin Senate Department for Economic Affairs, Energy and Public Enterprises.
Among the guests at the ceremony were Eugen Bauder-Taibi, Lamin Leroy Gibba, Karin Hanczewski, Florence Kasumba, Wana Limar and Emma Schweiger.
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