GCDS Turns Ten With “What’s in My Bag?”
by Adriano Batista
GCDS celebrated its tenth anniversary during Milan Fashion Week with a show called “What’s in My Bag?” The title takes a viral internet trend and turns it into something bigger.
Creative director Giuliano Calza describes the collection as emotional baggage. Not what you carry, but what you have collected over ten years. The show moved through the brand’s history without being a straight retrospective. Early looks referenced GCDS’s beginnings. College-inspired silhouettes in acid pastels. Varsity jackets and track jackets paired with denim. A collaboration with Valentino Rossi appears, the motorcycle racer and Italian style icon. Animal prints show up across exaggerated shapes. Python and leopard in bright colors. Tailored pieces are oversized. Garments are intentionally imperfect. Seams slightly off. Cuts a bit wrong. Details left unfinished. A rotten apple motif appears throughout, a symbol for the GCDS guy: decadent and slightly dangerous.
Calza says the show is about opening the bag that holds his world. The culture, the humor, the silhouettes that have defined the brand. Fashion does not have to be quiet to be grown up.
Check it out below:
In a shift for the brand, the collection is available now. See now, buy now. Available at GCDS.com.
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