Gant Spring/Summer 2026 Campaign
by Adriano Batista
Gant has unveiled its Spring/Summer 2026 campaign, titled Building on Legacy. Shot in New York City, the images return to the place where the brand’s identity was formed. The campaign is centered on classic American sportswear codes, interpreted through contemporary figures.
The cast is led by legendary model and actress Lauren Hutton, presented as a symbol of timeless style. She is joined by Dutch supermodel Mark Vanderloo and his son, Mark Vanderloo Jr., a pairing that reflects the transmission of style across generations. Also featured are Los Angeles painter Jasaya Neale and New York author Zoe Dubno, both representing a newer generation shaping culture today.
The collection itself offers a fresh take on familiar American sportswear. Chinos, shirts, rugby polos, varsity sweatshirts, and trench coats set the tone. The approach is clean, with collegiate references and a functional yet refined sensibility. The menswear line balances casual and tailored elements, pairing solid and striped shirts with chinos and updated knits. Ribbed textures and varsity stripes reinterpret classic codes for the current season.
Check out the campaign images below:
AKNVAS Fall/Winter 2026
ECKHAUS LATTA Fall/Winter 2026
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