Gant Announces a Multi-Season Partnership with Yale University
by Adriano Batista
Gant has announced an exclusive, multi-season partnership with Yale University, celebrating the shared legacy of Ivy League American style. The collaboration marks a symbolic return to New Haven, where Gant’s story began in 1949, when Yale Co-op became the first retailer to market the brand’s innovative button-down shirts, helping establish Gant as a pioneer of Ivy League style.
This fall’s capsule collection, Gant x Yale, reinterprets classic Ivy League style through a modern lens, combining archival references with contemporary tailoring and vintage collegiate details. The campaign was photographed on Yale’s historic campus. The collection includes men’s and women’s pieces inspired by traditional American sportswear, carrying a timeless heritage with a modern attitude.
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Gant Announces a Multi-Season Partnership with Yale University
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