FUTURA_fw15_fy1

FUTURA_fw15_fy2

FUTURA_fw15_fy3

FUTURA_fw15_fy4

FUTURA_fw15_fy5

FUTURA_fw15_fy6

FUTURA_fw15_fy7

FUTURA_fw15_fy8

FUTURA_fw15_fy9

FUTURA_fw15_fy10

FUTURA_fw15_fy11

FUTURA_fw15_fy12

FUTURA_fw15_fy13

FUTURA_fw15_fy14

FUTURA_fw15_fy15

FUTURA_fw15_fy16

FUTURA_fw15_fy17

FUTURA_fw15_fy18

During their research for the new collection ‘Back to the sign’ (Fall/Winter 2015-16) Creative Director Anne Bosman and Managing Director Tom Renema came across FUTURA-logos used back in the late 80’s. According to the partners the old logo had a look and feeling which could easily represent their entire new collection. All characteristics relate to the same era as this logo: the silhouette, prints, photoshoot, and the Dutch rock&roll vibe.

 

Photos: K.A. Bolsenbroek
Model: Niek @ Republic Men